Vehicle Management
I redesigned the trip planning experience into a guided, personalized journey. The result: 78% completion rate and 4.6/5 user satisfaction score.
Project Type
Mobile App Redesign
Link
Project Overview
The Challenge
TravelEase was struggling with a 23% trip completion rate. Users would start planning trips but abandon the process midway, frustrated by the complex interface and overwhelming options. This was costing the company $2.3M in potential bookings annually.
The Solution
I redesigned the trip planning experience into a guided, personalized journey. The result: 78% completion rate and 4.6/5 user satisfaction score.
Made Trip Planning Less Overwhelming
Users were paralyzed by 200+ destination options upfront. I created a smart questionnaire that learns preferences and shows only relevant choices, increasing engagement by 145%.
